I think I speak for most of my fellow classmates when I say that the first day of Dr. Moore’s public relations writing class made me want to turn around screaming and run out the door. Despite all of the long, stressful nights and countless cups of coffee, I am glad that I did not do that because I have probably learned more this semester than all of my other semesters at LSU combined. I think the thing that helped me the most was the service-learning project with a real client. I have learned so much from Louisiana Northshore Quilt Trail Association. The most vital lesson I learned was the importance of communication and clarity with clients. You can waste a whole lot of time planning and preparing a project to just find out in the end that it is not what they wanted. Working with clients also shed light on what a job in PR actually entails. To be successful you have to have a collaboration of skills in writing, communication and creativity.
I also learned the importance of teamwork this semester. Many people think that public relations is handled all by one person but I have learned that for a campaign to be successful, you need the help of others to make it great. It was very rewarding working with my group, Prism Communications, and it has shown me a taste of what working for a PR agency is like. It was great taking on a campaign like this and following it from start to finish. The thing that makes this class different is that you actually get the opportunity to bring your great ideas to life. I have seen some wonderful things come from these projects and I hope that we can bring the same success to our client.
The constant flow of assignments in this class has been brutal but I am glad I have hung in there and made it to the end of this semester. It has been quite a ride but I think I have come out better because of it. I hope that I am rewarded more for the experience I have gained than for the grade I may receive. I could have maybe gotten an easy A in another course, but I feel like I have gained experience this semester that I will actually be able to use in the future. I used to be terrified about heading into PR because I honestly had no idea what the job entailed. I am now proud to say that if I can make it through this course with Dr. Moore, then I am ready for whatever else may come my way.